Artificial Intelligence for Enhancing Sales and After-Sales Services in Automotive Dealerships

Course Objective

Participants will gain an understanding of the main types of artificial intelligence, their practical applications, and the strategic value of data in improving sales and after-sales processes. The course emphasizes the use of ethical standards to ensure regulatory compliance and the protection of business models.

Program Modules

Module 1: AI Fundamentals — Usage Trends and the Value of Data

Explain the main types of artificial intelligence, current trends in the use of advanced AI models, the role of data in training these systems, and how AI is supporting individuals and organizations in decision-making processes.

Module 2: AI Ethics and Social Protection Ecosystems

Examine the ethical principles governing the use of artificial intelligence, the frameworks designed to protect society, and the importance of regulatory compliance to ensure the responsible use of data and AI systems.

Module 3: AI Tools to Improve Sales and After-Sales Processes

Identify the main AI tools available to enhance sales performance and improve after-sales services, enabling organizations to increase efficiency and strengthen customer relationships.

Module 4: Practical Applications Workshop

Participants will be provided with access to a generative AI tool and, through collaborative teamwork, will develop proposed solutions to real challenges encountered in their professional activities.

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Contact

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Calle Newton 186, Polanco, Miguel Hidalgo, 11560 Ciudad de México

Call us

(52) 55 4358 0019
(52) 55 1334 4054
(52) 55 2648 5116

Schedule

Monday to Friday from 9:00 a.m. to 6:00 p.m.

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